Answered by Richard Sand, Business Development Manager, Digital Printing and Direct Imaging, Heidelberg USA

Question:
I've heard a lot about digital printing. What types of print projects are appropriate for this new technology?

Answer:
The applications or print projects for digital printing are far ranging. It can be used for documents that require frequent updates and revisions. Or for projects that require multiple versions, such as language translations of manuals or brochures. Digital printing is the most effective way to get time-sensitive materials into the hands of the end user.

A few key applications for digital printing include: manuals, forms, newsletters, and marketing materials (eg, brochures or postcards).

For more expert advice, you can reach Richard Sand at Richard.Sand@usheidelberg.com or at www.heidelbergusa.com