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How can I make my direct mail stand out?

Answered by the experts at EU Services

How can I make my direct mail stand out?

Direct marketers are constantly looking for ways to make their mail pieces stand out in the mailbox. Unusual shapes or dimensions will do the trick but have been costly to mail...until now. Last August, a new postal classification called Customized MarketMail (CMM) went into effect that allows marketers to create unique designs that won’t break the budget. Pieces may be up to 12” high, 15” long, ¾” thick and may weigh up to 3.3 ounces. Postage rates are $0.574 for Standard Mail and $0.46 for Nonprofit Standard Mail. Pieces must be drop-shipped or delivered to all appropriate destination delivery unit (DDU) facilities for handling. The total mail drop must contain a minimum of 200 pieces (although not every DDU must receive 200 pieces).

For more information on CMM, contact your direct mail supplier or the United States Postal Service.

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