Here are just a few topics covered in the Advanced Print Production Certification:
New Trends in Print Production
· More automation of production processes
· Improved ink formulations for process and spot colors
· New color separation and ink optimization techniques
· Increasing use of variable data and versioning
· Print-on-demand for books and magazines
· Expanding capabilities of digital print technologies (including inkjet)
· "Digital" finishing options for short-run production
· Broader offerings of non-print services
Digital Proofing
· The technologies used for digital proofing
· Different proofs for different purposes
· Color "matching" and appearance modeling
· Quality expectations
· Proofing to standard print conditions
· Soft proofing and PDF markup
Online Print Procurement
· Exploring the options for "Web-to-Print" (W2P)
· Drivers for W2P adoption, including ERP integration and production automation
· Online estimating and order entry (including reorders)
· Tracking file submission, proof approvals and production processes
· Online composition tools: template selection and personalization
· Browser-based inventory management
Multi-channel Marketing
· The quest for end-user engagement
· Interactivity in print: from BRCs to PURLs, Mobile Marketing, QR codes and Augmented Reality
· Premedia options: e-books, Digital Editions and Rich Internet Applications
· Content Management systems and Campaign Management tools
Social Networking and How It Fits with Print Production
Advanced Color Management:
Color Matching
· Matching color on different substrates
· Matching color on different presses
· Matching color with different print processes
Avoiding Color Issues
· Colors that can't be matched
· Color space conversion
· Equipment limitations
Color by Numbers
· Types of measuring devices
· Calibration
· Margin of Error
Effect of ink savings on Color
Standards
· SNAP, GRACOL, SWOP
· G7
· ISO standards