Printbuyers Online

What is the most effective day for my direct mail to arrive?

Answered by Dick Gorelick

Will the day of the week on which direct mailings are put into the postal stream have any effect on the impact of the mailing?

There is an effect to the extent that the day of the week that mail arrives is a key variable. Because almost 30% of mail is delivered on Monday -- and it's easy for a printed piece to get lost in the clutter -- try to avoid Monday arrival. Tuesday and Wednesday, respectively, are the days in which the number of delivered pieces is lightest, thereby improving the chances that your mailing will be opened and read.

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