Answered by Stora Enso

Question:
Are there specific advantages to consider when deciding between printing on a gloss coated stock versus a matte coated stock? Or is it strictly an aesthetic issue?

R.S.

Answer:
There are differences, but not necessarily advantages between these two finishes that allow you to achieve a desired end result. It’s usually based on look and feel. Matte paper offers lower glare for better copy readability and higher ink Delta gloss. (Delta gloss is the gloss level difference between the printed image and non-printed paper.) Gloss paper offers a smoother, less absorbent surface for better ink-holdout and more vibrant images. (Ink holdout is how the ink lays on the paper surface.)

Another difference between gloss and matte papers is caliper or thickness. Matte papers are thicker, stiffer and more opaque then similar weight gloss papers. For example, our Productolith Matte 65 lb cover is 7 pt caliper to meet postal requirements, 98 opacity and our 65 lb Gloss cover is 6.1 caliper, 97 opacity. Stiffness is another paper property that positively enhances the readers’ impression of the printed piece.

And for the real paper lovers among us, there is the consideration of the tactile feel of matte paper verses gloss. Matte paper has tooth. Run your fingers across a matte finish and you’ll feel a slight drag, texture that enhances the readers experience with the printed piece. Gloss surfaces are smooth and give little resistance.

Stora Enso, the world's largest paper manufacturer, generously supplied this content. For more information on their coated and other fine, digital, catalog, and retail papers, go to www.storaenso.com/na.