How can I find good information about e-mail marketing?
Answered by guest expert, Kim MacPherson, President of Inbox Interactive
There are many excellent resources available relating to the topic of email marketing. Here is a list of online publications you can opt into, relevant books and other resources: (Please note that this list is certainly not exhaustive, but it is a good start!)
Suggested online publications that you can opt into:
Books:
- Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships, by Tony Priore and Jim Sterne
- Permission-Based E-mail Marketing That Works! by me, Kim MacPherson - click here to download a free chapter or order it here: http://www.emailmarketing101.com.
- Permission Marketing, by Seth Godin
- The Engaged Customer: The New Rules of Internet Direct Marketing, by Hans Peter Brondmo
I hope this helps!
Have a great week,
Kim
About Kim MacPherson and Inbox Interactive, Inc.:
Kim MacPherson is President of Inbox Interactive (www.inboxinteractive.com), a full-service e-mail marketing agency located in Bethesda, Maryland. Kim can be reached at 301-654-7977 or by e-mail at kim@inboxinteractive.com
In addition to the above resources, Kim's agency is planning a free Webinar series entitled, "Creative Content: Developing Powerful and Persuasive e-Mail Promotions," in conjunction with Raindance Communications. The next Webinar will be held on May 3, 2002 at 2:00 EST. Go here for more information or to register:
http://www.raindance.com/services/wcpro/poweredby.htm
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